How to Be Interesting — Improve Conversation Rates!

Just stumbled upon a highly informative blog on “How to boost online conversation” (as always, thanks Copyblogger for the useful tips)!

When it comes to web design, there are no firm set of rules. But following these simple guidelines will help you optimize your site and improve conversation rates:

1. Fantastic visuals grab visitors attention
2. Great headlines encourage action
3. Float your best content to the top
4. Make important content stand out (see also How to be Interesting)
   
5. What’s in it for me? (provide informative/entertaining content)
   
6. Fewer questions boost conversions
7. Run usability tests
8. Test, repair, and retest  (Full Story)