Heart-to-Heart Connection

To inspire and be inspired!

Spread the Word! Unleash Ideavirus!

If you can get people to accept, embrace, adore, and cherish your ideas, you win!  You win financially, you gain power, and most importantly, change our world! (Seth Godin)

Godin has written a topnotch, user-friendly (FREE) e-book that cleverly packages important ideas (the power of  online word-of-mouth) that have obvious practical use!

According to the marketing guru:

I wrote the first mainstream book about viral marketing. It’s free (still) eight years (and millions of downloads) later. Download 2000Ideavirus.pdf

Here’s how the book itself is an example of viral marketing:

  1. I posted the PDF for free. Three thousand people downloaded it on day one.
  2. The file is small enough to email to your friends. I encourage people to do just that.
  3. Some people mailed it to fifty or a hundred people. It spread.

Some key advice from the marketing expert are:

  • Ideavirus is an idea that moves and grows and infects everyone it touches. (p.13)
  • Stop marketing at people. The idea is to create an environment where consumers will market to each other. (p. 14)
  • The smoothest viruses, like Hotmail, spread themselves. Just the act of using the product spreads the virus. A product that’s easy to recommend (like a stylish haircut) is often a product that’s easy to get hooked on (p. 27).
  • Give peoplethe powerful consumers and the best marketers — [their due respect] and a reason to listen and then create an infrastructure that will amplify their ability to spread word of mouth (p. 38)

Godin also shares many tips and strategies for sharing ideas.  Here are just a few:

  1. What does it take to build and spread an Ideavirus (p.57)
  2. There are three key levers that determine how your ideavirus will spread (p.60)
  3. Ten questions Ideavirus marketers want answered (p. 64)
  4. Five ways to unleash an Ideavirus  (p. 65)

Everyone is connected to the rest of the world via the Internet. Spread your passion!  Spread your ideas!  Contact your nearest trendsetters and opinion leaders (family, friends, coworkers)! Word-of-mouth-online is the wave of the future!

Happy Holidays!


December 23, 2008 - Posted by | Attitude, Book Review, Collaboration, Marketing, Mind, Passion, Purpose, Spirit, Success | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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